- 01 NovWhat Google’s New ‘Secure Searching’ Means For Marketers
- 27 OctFree Social Media Online Workshop
- 26 OctDoes Social Media Work for Business?
- 14 OctThe last ‘Here’s one more thing’
- 12 SepYet another reason why tablets belong in healthcare
- 01 SepImportant Facebook Security Update
- 19 AugThe Social Media Rules of Engagement for Pharma
- 11 AugLinkedIn Opt In 100 Million Users For Third Party Advertising
- 02 AugIs The App Game Market Over?
- 20 Jul12 Social Media Tips for Pharma
- 18 JulBringing Hospital Digital Wayfinding Kiosks to Ireland
- 15 JulAn Introduction to Google+
- 06 JulBayer Reprimanded for Promotional Tweets
- 03 JunTouchscreen- Where’s it all going?
- 02 JunCan Pharma Use Twitter?
- 27 OctFree Social Media Online Workshop
- 12 SepYet another reason why tablets belong in healthcare
- 01 SepImportant Facebook Security Update
- 19 AugThe Social Media Rules of Engagement for Pharma
- 20 Jul12 Social Media Tips for Pharma
- 06 JulBayer Reprimanded for Promotional Tweets
- 02 JunCan Pharma Use Twitter?
- 25 MayFacebook Force Pharma to Enable Comments
- 18 MayCan Apps Diagnose Strokes or Cancer? Yes They Can!
- 28 AprCan Twitter Help Save a Life? An Inspirational Story
- 11 AprHow Pharma companies can get involved in social media
- 11 AprApp to save lives
- 07 AprHow the iPad is changing the Pharma Sector
- 07 AprUK first to get Pharma Social Media Guidance
- 03 FebAre iPads the new detail aids?
- 01 NovWhat Google’s New ‘Secure Searching’ Means For Marketers
- 27 OctFree Social Media Online Workshop
- 26 OctDoes Social Media Work for Business?
- 01 SepImportant Facebook Security Update
- 11 AugLinkedIn Opt In 100 Million Users For Third Party Advertising
- 02 AugIs The App Game Market Over?
- 20 Jul12 Social Media Tips for Pharma
- 18 JulBringing Hospital Digital Wayfinding Kiosks to Ireland
- 15 JulAn Introduction to Google+
- 06 JulBayer Reprimanded for Promotional Tweets
- 03 JunTouchscreen- Where’s it all going?
- 02 JunCan Pharma Use Twitter?
- 25 MayFacebook Force Pharma to Enable Comments
- 18 MayCan Apps Diagnose Strokes or Cancer? Yes They Can!
- 28 AprCan Twitter Help Save a Life? An Inspirational Story
November 2011 | In Web | Comments 0
What Google’s New ‘Secure Searching’ Means For Marketers
I’ve just read Google’s blog about making searching more secure for signed in users. When you’ve signed into your Google account, you will automatically be re-directed to https://www.google.com – we all know that this means it’s a more secure browser as information is encrypted. So I thought that’s great and was about to navigate away from the page when I began to think more about the line:
“When you search from https://www.google.com, websites you visit from our organic search listings will still know that you came from Google, but won't receive information about each individual query.”
WARNING BELLS!! What this means for marketers is that you will not see which search terms that have directed organic traffic to your site. Interestingly enough, PPC ads will still be able to see this information. Rishi Lakhani sums up my thoughts on this very well:
“It's downright wrong that Google is treating SEO and PPC data as two separate situations. Although SEO isn't technically 'paid for' media, businesses invest a lot in it, especially around user personalisation, and better user experiences.”
As can be seen on the recent E-consultancy blog, there’s a lot of anger in the industry towards Google for making this move. The overall feeling is that Google could have provided more appropriate privacy concern measures which would not cripple a search marketer’s ability to analyse optimised data. In fact, a poll on Seoptimise shows that 60% of people felt that Google did this in order “to encourage more companies to use PPC ads”.
Ian Laurie, an SEO expert, has summed up his thoughts in five words: “Dear Google: This is war”. Never one to appreciate hyperbole so I won’t take it that far, but it seems that Google is either playing a very coy game here or has seriously misjudged the effect of this decision on the SEO industry. Either way, I think this debate is far from over. In the meantime, however, the cynic in me wonders how much PPC uptake will increase as a result.
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Combined Media is a leading independent interactive agency that specialises in web design and development. We create websites, e-learning tools, interactive presentations, applications and all things digital. Founded in 1992, Combined Media has developed processes that combine the best aspects of user-centred design and technology. Our aim is to produce products that look great and are easy to use. Our work is created using excellent project management for our clients. Based in Dublin, clients include VHI healthcare, Roche Products, Novartis, ESBIE Independent Energy, Barnardos and World Vision.
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