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October 2011 | In Healthcare Web | Comments 0

Free Social Media Online Workshop

At Combined Media we’ve compiled a vast selection of resources about social media marketing for you to enjoy free of charge. The workshop contains a section of whitepapers on using some of the most popular social media networks for business such as Facebook, Twitter and LinkedIn. We have also put together a Google analytics whitepaper to help you measure your digital presence. You’ll also notice that we have imbued our experience in the digital pharmaceutical marketing to produce some information specific for all you Pharma lovers!

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September 2011 | In Healthcare | Comments 0

Yet another reason why tablets belong in healthcare

There have literally been hundreds of blog posts about this topic, and the pros and cons of using tablets, about the monopoly of the iPad, and about the longevity of the hardware so I’m not going to restart the debate here. What I do want to discuss is that when you move past the politics of the price and the brand- tablets are extraordinary powerful devices and can actually impact on the healthcare industry.

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September 2011 | In Healthcare Web | Comments 0

Important Facebook Security Update

With the recent Facebook hacking stories surfacing, every digital marketing employee will have been changing to more secure passwords, limiting the amount of admins etc. Facebook have now stepped in to help… but you need to opt in for it!

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August 2011 | In Healthcare | Comments 0

The Social Media Rules of Engagement for Pharma

I’m putting together a presentation on the ‘Rules of Engagement’ for the Pharmaceutical Sector for Social Media. This survey will help give me an idea of what people in the industry feel are the most important rules when engaging online. The Recent EMEA Study showed that Pharmaceutical companies are considering regulation less of a hurdle to digital communications, and lack of Internal skills and knowledge is steadily climbing its way higher in the ranks.

Please take the survey and leave comments explaining your choice if you wish! I look forward to hearing all of your thoughts.
 

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