Working with our partners, Strategem and TouchPoint, Combined Media built an interactive multi-user game using a new visually compelling format on a multi-touch enabled table. This state of the art portable multi-touch display was used to engage Harp’s tech savvy target in a truly innovative way by bringing the technology into the bars, right at the point of sale.
The ‘Drop Below Zero’ game challenges players to keep their Harp Ice Cold pint free of penguins. Players have to use both hands to drag the penguins off their pint and drop them back in the sea, scoring more points the further away they drop. The project was rolled out in Northern Ireland and has proved so successful that it’s still rolling there!
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